Languages
Herstatt, Cornelius.
Overview
| Works: | 1 works in 3 publications in 1 languages | |
|---|---|---|
Titles
Frugal innovation in healthcare = how targeting low-income markets leads to disruptive innovation /
by:
Herstatt, Cornelius.; SpringerLink (Online service); Ramdorai, Aditi.
(Electronic resources)
Lead market India = key elements and corporate perspectives for frugal innovations /
by:
Herstatt, Cornelius.; Tiwari, Rajnish.; SpringerLink (Online service)
(Electronic resources)
Aiming big with small cars = emergence of a lead market in India /
by:
Tiwari, Rajnish.; India; Herstatt, Cornelius.; SpringerLink (Online service)
(Electronic resources)
The silver market phenomenon = business opportunities in an era of demographic change /
by:
Herstatt, Cornelius.; Kohlbacher, Florian.; SpringerLink (Online service)
(Language materials, printed)
The silver market phenomenon = marketing and innovation in the aging society /
by:
Kohlbacher, Florian.; Herstatt, Cornelius.; SpringerLink (Online service)
(Electronic resources)
Subjects
Automobile industry and trade- India.
Business Strategy/Leadership.
India- Economic conditions.
Health Care Management.
R & D/Technology Policy.
Business and Management.
Demography.
Population aging- Economic aspects.
Compact cars- India.
Markets- India.
Automotive Engineering.
Marketing- Social aspects.
Technological innovations- India.
Labor Economics.
Older consumers- Attitudes.
Population Economics.
Emerging Markets/Globalization.
Medical innovations- Economic aspects.
Health Economics.
Economics/Management Science.
Innovation/Technology Management.
Social Policy.
Management/Business for Professionals.