Kumar, Nirmalya.
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Marketing as strategy : = understanding the CEO's agenda for driving growth and innovation /
by:
Kumar, Nirmalya.
(Language materials, printed)
Brand Breakout = How Emerging Market Brands Will Go Global.
by:
Kumar, Nirmalya.; Steenkamp, Jan-Benedict E. M.
(Electronic resources)