Kumar, V.
Overview
| Works: | 1 works in 5 publications in 2 languages | |
|---|---|---|
Titles
Cooperative Control = A Post-Workshop Volume, 2003 Block Island Workshop on Cooperative Control /
by:
Kumar, V.; SpringerLink (Online service); Leonard, N.; Morse, A. S.
(Language materials, printed)
Customer relationship management : = a databased approach /
by:
Kumar, V.; Reinartz, Werner J.
(Language materials, printed)
Valuing customer engagement = strategies to measure and maximize profitability /
by:
Kumar, V.; SpringerLink (Online service)
(Electronic resources)
Essentials of marketing research /
by:
Day, George S.; Kumar, V.; Aaker, David A.
(Language materials, printed)
Customer engagement marketing
by:
Kumar, V.; SpringerLink (Online service); Harmeling, Colleen M.; Palmatier, Robert W.
(Electronic resources)
行銷研究 /
by:
庫麥 ((Kumar, V.)); 愛格 ((Aaker, David A.)); 戴伊 ((Day, George S.)); 王俊人; 林隆儀; 黃榮吉; Kumar, V.; Day, George S.; Aaker, David A.
(Language materials, printed)
Transformative marketing = combining new age technologies and human insights /
by:
Kumar, V.; SpringerLink (Online service); Kotler, Philip.
(Electronic resources)
顧客關係管理 : = 資料庫行銷方法之應用 /
by:
庫麥 ((Kumar, V.)); Kumar, V.; 雷納茲 ((Reinartz, Werner J.)); 謝佳蓉; 洪育忠; Reinartz, Werner J.
(Language materials, printed)
Subjects
市場學- 研究方法
統計- 電腦程式
Customer relations- Management.
Automatic control- Congresses.
Marketing.
顧客關係管理
Business and Management.
Artificial Intelligence (incl. Robotics)
Control Engineering.
Customer Relationship Management.
Corporate Communication/Public Relations.
Database marketing.
Automotive and Aerospace Engineering, Traffic.
Vibration, Dynamical Systems, Control.
Relationship marketing.
Market Research/Competitive Intelligence.
Systems Theory, Control.
Digital Marketing.
Marketing research.
Engineering.
Marketing- Data processing.
Market Research and Competitive Intelligence.
Automation and Robotics.
Customer relations.
Consumer Behavior.