Gummesson, Evert, (1936-)
概要
| 作品: | 1 作品在 0 項出版品 0 種語言 | |
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書目資訊
Total relationship marketing = marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm /
by:
NetLibrary, Inc.; Gummesson, Evert, (1936-)
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