Chang, Chih-Hsuan,
Overview
| Works: | 1 works in 0 publications in 0 languages | |
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Titles
YouTuber與產品形象一致性、YouTuber業配廣告揭露類型與產品屬性描述對消費者行為之影響 = = The Effect of YouTuber-Product Image Congruency, YouTubers' Disclosing Sponsored Advertisement Type, and Product Attribute Description on Consumer Behavior /
by:
Chang, Chih-Hsuan,; National Taiwan Normal University (Taiwan)., Graduate Institute of Mass Communication.
(Electronic resources)
Subjects