Son, Sungwook.
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
The Role of Visual Congruity in Jersey Sponsorship: The Effect of Created Brand-Color Congruity on Attitude and Purchase Intention.
by:
Son, Sungwook.; Indiana University., School of Public Health.
(Electronic resources)
Subjects