Leal, Sara Filipa Pinto.
Overview
| Works: | 1 works in 0 publications in 0 languages | |
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Titles
Do Athletes Deserve to Have Consumers Advocating for Them?: The Effect of Athlete Brand Personality, Brand Image Attributes and Brand Loyalty on Athlete Brand Advocacy: The Mediating Effect of Deservedness.
by:
Leal, Sara Filipa Pinto.; ISCTE - Instituto Universitario de Lisboa (Portugal).
(Electronic resources)
Subjects