Mediano Stoltze, Fernanda.
Overview
| Works: | 1 works in 0 publications in 0 languages | |
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Titles
Soda Advertising Effects on Children's Beverage Preferences as Mediated by Attitudes toward the Ad and Product: Comparing Impacts of Child- vs. Non-child-Directed Targeting Strategies and Use of Emotional Appeals.
by:
Mediano Stoltze, Fernanda.; The University of North Carolina at Chapel Hill., Journalism (Mass Communication).
(Electronic resources)