Lee, Youngdeok.
概要
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書目資訊
Effects of Eco-Labels and Framing Message on Consumers' Attitudes toward the Advertisement, Consumers' Attitudes toward the Brand, and Consumers' Evaluation of Brand Equity.
by:
Lee, Youngdeok.; The University of North Carolina at Greensboro., School of Business & Economics: Consumer, Apparel, and Retail Studies.
(書目-電子資源)