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Torelli, Carlos J.,

概要

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書目資訊

Globalization, culture and branding : = how to leverage cultural equity for building iconic brands in the era of globalization / by: Torelli, Carlos J., (書目-電子資源)

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BUSINESS & ECONOMICS / Management Science Consumers Brand name products Consumer behavior BUSINESS & ECONOMICS / Industrial Management Consumers. BUSINESS & ECONOMICS / Organizational Behavior Brand name products. BUSINESS & ECONOMICS / Management Branding (Marketing) Consumer behavior.

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