Rajagopal, (1957-,)
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Managing social media and consumerism : = the grapevine effect in competitive markets /
by:
Rajagopal, (1957-,)
(Electronic resources)
Subjects
Online social networks.
BUSINESS & ECONOMICS / International / General.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Management Science
Internet marketing.
BUSINESS & ECONOMICS / Industrial Management
Marketing- Social aspects.
BUSINESS & ECONOMICS / Organizational Behavior
Social media.
BUSINESS & ECONOMICS / Consumer Behavior.
Consumer behavior.
BUSINESS & ECONOMICS / Marketing / Research.