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Yang, Changzheng.

Overview

Works:	1 works in 1 publications in 1 languages

Titles

Sharing behavior of brand crisis information on social media = a case study of Chinese Weibo / by: Yang, Changzheng.; SpringerLink (Online service) (Electronic resources)

Subjects

Product management- China. Marketing. Media Planning. Social Media. Public Relations. Digital Marketing. Branding (Marketing)- China. Online social networks in business- China. Consumer Behavior.

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