Alqahtani, Mohammed Huthut.
Overview
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Titles
From the Traditional Marketing Mix (4Ps) in Sport to New Marketing Mix (3Ps): Toward a Paradigm Shift from Practitioner's Perspective = = من المزيج التسويقي التقليدي إلى المزيج التسويقي الحديث: نحو نموذج جديد من وجهة نظر الممارسين.
by:
Alqahtani, Mohammed Huthut.; Middle Tennessee State University., Health & Human Performance.
(Electronic resources)
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