International Conference on Research in Advertising (2017 :)

Overview

Works:	1 works in 1 publications in 1 languages

Titles

Advances in advertising research IX = power to consumers / by: International Conference on Research in Advertising (2017 :); Cauberghe, Verolien.; Hudders, Liselot.; Eisend, Martin.; SpringerLink (Online service) (Electronic resources)

Subjects

Branding. Advertising- Research Business and Management. Online Marketing/Social Media. Consumer Behavior.