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Kuss, Alfred.

Overview

Works:	1 works in 2 publications in 1 languages

Titles

Strategic marketing = market-oriented corporate and business unit planning / by: Tomczak, Torsten.; Reinecke, Sven.; Kuss, Alfred.; SpringerLink (Online service) (Electronic resources)

Research methodology in marketing = theory development, empirical approaches and philosophy of science considerations / by: Eisend, Martin.; Kuss, Alfred.; SpringerLink (Online service) (Electronic resources)

Subjects

Marketing. Research Methodology. Business and Management. Sociology- Research. Research Ethics. Strategic planning. Marketing research- Methodology. Marketing- Management.

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