語系
Kuss, Alfred.
概要
作品: | 1 作品在 2 項出版品 1 種語言 |
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書目資訊
Strategic marketing = market-oriented corporate and business unit planning /
by:
Tomczak, Torsten.; Reinecke, Sven.; Kuss, Alfred.; SpringerLink (Online service)
(書目-電子資源)
Research methodology in marketing = theory development, empirical approaches and philosophy of science considerations /
by:
Eisend, Martin.; Kuss, Alfred.; SpringerLink (Online service)
(書目-電子資源)