語系
Rossi, Patricia.
概要
| 作品: | 1 作品在 4 項出版品 1 種語言 | |
|---|---|---|
書目資訊
Finding new ways to engage and satisfy global customers = proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
by:
Rossi, Patricia.; Krey, Nina.; SpringerLink (Online service); Academy of Marketing Science.; World Marketing Congress ((2018 :); World Marketing Congress (2018 :)
(書目-電子資源)
Marketing transformation = marketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
by:
World Marketing Congress (2017 :); Rossi, Patricia.; Krey, Nina.; SpringerLink (Online service)
(書目-電子資源)
Back to the future = using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference /
by:
Krey, Nina.; Rossi, Patricia.; SpringerLink (Online service)
(書目-電子資源)
Marketing at the confluence between entertainment and analytics = proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress /
by:
World Marketing Congress (2016 :); Rossi, Patricia.; SpringerLink (Online service)
(書目-電子資源)
主題
Business Strategy/Leadership.
Call Center/Customer Service.
Motivation research (Marketing)
Business and Management.
Customer Relationship Management.
Internet marketing
Market Research/Competitive Intelligence.
Customer relations- Management
Marketing
Online Marketing/Social Media.
Marketing- Management.
Marketing- Management
Consumer Behavior.
Big Data/Analytics.