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Steenkamp, Jan-Benedict.

Overview

Works:	1 works in 1 publications in 1 languages

Titles

Global brand strategy = world-wise marketing in the age of branding / by: Steenkamp, Jan-Benedict.; SpringerLink (Online service) (Electronic resources)

Subjects

Export marketing. Marketing. Business Strategy/Leadership. Business and Management. Brand name products- Planning. Brand name products- Management. Emerging Markets/Globalization. Branding (Marketing)

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