Childs, Michelle L.
Overview
| Works: | 2 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Effective fashion brand extensions: The impact of limited edition and perceived fit on consumers' urgency to buy and brand dilution.
by:
Childs, Michelle L.; The University of North Carolina at Greensboro., Consumer, Apparel, and Retail Studies.
(Electronic resources)