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英文 (2)

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Foxall, Gordon R.

概要

作品:	5 作品在 2 項出版品 1 種語言

書目資訊

The theory of the marketing firm = responding to the imperatives of consumer-orientation / by: Foxall, Gordon R.; SpringerLink (Online service) (書目-電子資源)

Perspectives on consumer choice = from behavior to action, from action to agency / by: Foxall, Gordon R.; SpringerLink (Online service) (書目-電子資源)

主題

Marketing. Business and Management. Consumption (Economics)- Psychological aspects. Neuropsychology. Industrial and Organizational Psychology. Consumers' preferences. Consumer behavior. Marketing- Management.

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