邱盟媚

Overview

Works:	2 works in 0 publications in 0 languages

Titles

娛樂性和功利性產品價值對品牌延伸效果之影響研究 = = The Effects of Hedonic Value and Utilitarian Value on Brand Extension / by: 邱盟媚; 張國忠; 國立東華大學國際企業學系 (Language materials, printed)

Subjects