坎農 ((Cannon, Joseph P.))

行銷管理 : = 策略化觀點 / by: 皮洛特 ((Perreault, William D.)); 坎農 ((Cannon, Joseph P.)); 黃延聰; Perreault, William D.; McCarthy, E. Jerome; Cannon, Joseph P.; 麥卡錫 ((McCarthy, E. Jerome)) (Language materials, printed)