徐永新
Overview
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Titles
外部資訊、品牌權益、與消費者偏好關係之研究 = = An empirical study on relationship among external information, brand equity, and consumer preference : the case of domestic motorcycle industry : 以花蓮地區機車產業為例 /
by:
徐永新; 蔡裕源; 劉敏行
(Language materials, printed)
影響顧客關係管理機制之探討 = = The mechanism study of customer relationship management : experimental design : 實驗設計取向 /
by:
吳麗真; customer relationship management; customized promotion; differentiation; experimental design; 林家五; 徐永新
(Language materials, printed)
探討證券業網路下單服務品質之顧客滿意度 = = The customer satisfaction of online stock trading service quality /
by:
池文海; 徐永新; 簡妤玲
(Language materials, printed)
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