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Berz, Jennifer.

Overview

Works:	1 works in 1 publications in 1 languages

Titles

Managing TV brands with social media = an empirical analysis of television series brands / by: Berz, Jennifer.; SpringerLink (Online service) (Electronic resources)

Subjects

Media Research. Corporate Communication/Public Relations. Media Management. Public relations. Social media- Economic aspects. Social Sciences. Branding (Marketing) Television broadcasting- Internet marketing.

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