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Busch, Oliver.

Overview

Works:	0 works in 1 publications in 1 languages

Titles

Programmatic advertising = the successful transformation to automated, data-driven marketing in real-time / by: Busch, Oliver.; SpringerLink (Online service) (Electronic resources)

Subjects

Marketing. Business and Management. Data mining. Media Management. Business- Data processing. Data Mining and Knowledge Discovery. IT in Business.

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