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英文 (1)

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Gross, Philip.

概要

作品:	1 作品在 1 項出版品 1 種語言

書目資訊

Growing brands through sponsorship = an empirical investigation of brand image transfer in a sponsorship alliance / by: Gross, Philip.; SpringerLink (Online service) (書目-電子資源)

主題

Marketing. Corporate sponsorship. Advertising. Market Research. Branding (Marketing) Economics/Management Science. Management/Business for Professionals.

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