Zhou, Lijie.
Overview
| Works: | 3 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Crisis Communication Strategies Used During the 2008 Chinese Milk Scandal: A Content Analysis of Press Releases from Four Major Chinese Milk Companies.
by:
Zhou, Lijie.; Arkansas State University., Radio-Television.
(Language materials, printed)
How Visual Communication Strategies, Brand Familiarity, and Personal Relevance Influence Instagram Users' Responses to Brand Content.
by:
Zhou, Lijie.; The University of Southern Mississippi., Mass Communication and Journalism.
(Electronic resources)