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Evaluating public relations = a bes...

Watson, Tom, (1950-)

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Evaluating public relations = a best practice guide to public relations planning, research and evaluation /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Evaluating public relations / Tom Watson and Paul Noble.
Reminder of title:	a best practice guide to public relations planning, research and evaluation /
Author:	Watson, Tom,
other author:	Noble, Paul,
Published:	London :Kogan Page : 2007,
Description:	iv, 252 p.
Notes:	Title from e-book title screen (viewed January 14, 2008).
Series:	PR in practice series
Subject:	Public relations - Case studies. - Evaluation -
Online resource:	http://www.myilibrary.com?id=109182Connect to MyiLibrary resource
ISBN:	9786611091828

Evaluating public relations = a best practice guide to public relations planning, research and evaluation /
Watson, Tom,1950-

Evaluating public relations a best practice guide to public relations planning, research and evaluation /[electronic resource] Tom Watson and Paul Noble. - 2nd ed. - London :Kogan Page2007 - iv, 252 p. - PR in practice series.

Title from e-book title screen (viewed January 14, 2008).

Includes bibliographical references (p. 244-250) and index.

Electronic reproduction.
UK :
MyiLibrary,
2008

Available via World Wide Web.

ISBN: 9786611091828Subjects--Topical Terms:

842142
Public relations
--Evaluation--Case studies.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD59 / .W38 2007eb

Dewey Class. No.: 658.2

Evaluating public relations = a best practice guide to public relations planning, research and evaluation /
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100 $a Watson, Tom, $d 1950- $3 842141
245 1 0 $a Evaluating public relations $h [electronic resource] $b a best practice guide to public relations planning, research and evaluation / $c Tom Watson and Paul Noble.
250 $a 2nd ed.
260 $a London : $c 2007 $b Kogan Page
300 $a iv, 252 p.
440 0 $a PR in practice series
500 $a Title from e-book title screen (viewed January 14, 2008).
504 $a Includes bibliographical references (p. 244-250) and index.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2008 $n Available via World Wide Web. $n Access may be limited to MIL affiliated libraries.
650 $a Public relations $x Evaluation $v Case studies. $3 842142
650 $a Public relations $x Evaluation. $3 842143
655 $a Electronic books. $2 lcsh $3 542853
700 $a Noble, Paul, $d 1955- $3 842140
700 $a Chartered Institute of Public Relations. $3 913935
710 $a MyiLibrary. $3 908925
856 4 $z Connect to MyiLibrary resource $u http://www.myilibrary.com?id=109182