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Leveraging Mobile Media = Cross-Media Strategy and Innovation Policy for Mobile Media Communication /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Leveraging Mobile Media/ by Valerie Feldmann.
Reminder of title:	Cross-Media Strategy and Innovation Policy for Mobile Media Communication /
Author:	Feldmann, Valerie.
Published:	Heidelberg :Physica-Verlag Heidelberg, : 2005.,
Description:	xii, 269 p. :ill., digital ;24 cm.
Series:	Information Age Economy
Contained By:	Springer e-books
Subject:	Mobile communication systems - Economic aspects. -
Online resource:	http://dx.doi.org/10.1007/b139034http://dx.doi.org/10.1007/b139034
ISBN:	9783790815757 (paper)

Leveraging Mobile Media = Cross-Media Strategy and Innovation Policy for Mobile Media Communication /
Feldmann, Valerie.

Leveraging Mobile MediaCross-Media Strategy and Innovation Policy for Mobile Media Communication /[electronic resource] :by Valerie Feldmann. - Heidelberg :Physica-Verlag Heidelberg,2005. - xii, 269 p. :ill., digital ;24 cm. - Information Age Economy.

ISBN: 9783790815757 (paper)Subjects--Topical Terms:

767729
Mobile communication systems
--Economic aspects.

LC Class. No.: HE9713 / .F45 2005

Dewey Class. No.: 384.5

Leveraging Mobile Media = Cross-Media Strategy and Innovation Policy for Mobile Media Communication /
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440 0 $a Information Age Economy
650 $a Mobile communication systems $x Economic aspects. $3 767729
650 $a Wireless communication systems $x Economic aspects. $3 767730
650 $a Economics/Management Science. $3 890844
650 $a Business Information Systems. $3 892640
650 $a Communication. $3 524709
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