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Auditing markets, products, and marketing plans
Record Type:
Electronic resources : Monograph/item
Title/Author:
Auditing markets, products, and marketing plans/ David Parmerlee.
Author:
Parmerlee, David.
Published:
Lincolnwood, Ill. :NTC Business Books, : c2000.,
Description:
xii, 193 p. :ill. ;28 cm.
Notes:
At head of title: American Marketing Association.
Subject:
Marketing audits. -
Online resource:
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=68384An electronic book accessible through the World Wide Web; click for information
ISBN:
0071392033 (electronic bk.)
Auditing markets, products, and marketing plans
Parmerlee, David.
Auditing markets, products, and marketing plans
[electronic resource] /David Parmerlee. - Lincolnwood, Ill. :NTC Business Books,c2000. - xii, 193 p. :ill. ;28 cm. - AMA marketing toolbox. - American Marketing Association marketing toolbox..
At head of title: American Marketing Association.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2002.
Available via World Wide Web.
ISBN: 0071392033 (electronic bk.)Subjects--Topical Terms:
846700
Marketing audits.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HF5415.16 / .P37 2000eb
Dewey Class. No.: 658.8/02
Auditing markets, products, and marketing plans
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American Marketing Association marketing toolbox.
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https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=68384
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An electronic book accessible through the World Wide Web; click for information
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AMF
based on 0 review(s)
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1 records • Pages 1 •
1
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W9021556
電子資源
11.線上閱覽_V
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1 records • Pages 1 •
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