| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Effective writing skills for public relations/ John Foster. |
| Author: |
Foster, John, |
| Published: |
London ;Kogan Page Ltd., : 2005., |
| Description: |
xiv, 258 p. :ill. ;24 cm. |
| Series: |
PR in practice series |
| [NT 15003449]: |
The importance of style: an overview -- Trouble with plurals and possessives -- Making your mark -- Down with capitalism! -- Clich歋s, jargon and other worn words -- Is it easy to read? -- Headlines: making them work -- Dealing with figures and abbreviations -- Keep it short, simple-and plain -- Writing for the press -- Captions: how to handle them -- What editing is all about -- Skills and styles for the office -- Traps, snares and pitfalls -- Americanisms - the differences -- The spoken word: pronunciation matters -- Principles of presentation -- The words for IT -- Tone-the linchpin of reputation -- Reporting annually: chore or challenge? -- Is it legal? |
| Subject: |
Business writing - Handbooks, manuals, etc. - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=130568An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
142371685X (electronic bk.) |