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Marketing your service

Vipperman, Carol.

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Marketing your service

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing your service/ Jean Withers, Carol Vipperman.
Author:	Withers, Jean,
other author:	Vipperman, Carol.
Published:	Bellingham, Wash. ;International Self-Counsel Press, : 2003.,
Description:	xi, 152 p. ;25 cm. +1 computer disk.
Notes:	Title from e-book title screen (viewed on June 29, 2005).
Series:	Self-Counsel business series
[NT 15003449]:	Introduction to service marketing -- Preparing your organization for marketing -- Developing a marketing plan -- Stating your company mission -- Gathering the facts about your business -- The fifth P -- Gathering the facts about outside influences -- Discovering problems and opportunities -- Setting goals and objectives -- Target markets and positioning -- Strategies -- The marketing action plan -- Implementing the marketing action plan.
Subject:	Professions - Marketing. -
Online resource:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=130647An electronic book accessible through the World Wide Web; click for information
ISBN:	1423709721 (electronic bk.)

Marketing your service
Withers, Jean,1944-

Marketing your service[electronic resource] /Jean Withers, Carol Vipperman. - 4th ed. - Bellingham, Wash. ;International Self-Counsel Press,2003. - xi, 152 p. ;25 cm. +1 computer disk. - Self-Counsel business series.

Title from e-book title screen (viewed on June 29, 2005).

Introduction to service marketing -- Preparing your organization for marketing -- Developing a marketing plan -- Stating your company mission -- Gathering the facts about your business -- The fifth P -- Gathering the facts about outside influences -- Discovering problems and opportunities -- Setting goals and objectives -- Target markets and positioning -- Strategies -- The marketing action plan -- Implementing the marketing action plan.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 1423709721 (electronic bk.)Subjects--Topical Terms:

646071
Professions
--Marketing.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415 / .W58 2003eb

Dewey Class. No.: 658.8

Marketing your service
LDR:01624nam a2200277 a 45 001 739648
003 OCoLC
005 20080425
006 m d
007 cr cnu---unuuu
008 080425s2003 wau s 000 0 eng d
020 $a 1423709721 (electronic bk.)
035 $a ocm60772876
040 $a N $c N
049 $a AMFA
050 1 4 $a HF5415 $b .W58 2003eb
082 0 4 $a 658.8 $2 22
100 $a Withers, Jean, $d 1944- $3 694365
245 1 0 $a Marketing your service $h [electronic resource] / $c Jean Withers, Carol Vipperman.
250 $a 4th ed.
260 $a Bellingham, Wash. ; $a North Vancouver, B.C. : $c 2003. $b International Self-Counsel Press,
300 $a xi, 152 p. ; $c 25 cm. + $e 1 computer disk.
440 0 $a Self-Counsel business series
500 $a Title from e-book title screen (viewed on June 29, 2005).
505 0 $a Introduction to service marketing -- Preparing your organization for marketing -- Developing a marketing plan -- Stating your company mission -- Gathering the facts about your business -- The fifth P -- Gathering the facts about outside influences -- Discovering problems and opportunities -- Setting goals and objectives -- Target markets and positioning -- Strategies -- The marketing action plan -- Implementing the marketing action plan.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2005. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries. $n Excludes data from the CD-ROM which accompanied the original book.
650 $a Professions $x Marketing. $3 646071
650 $a Service industries $x Marketing. $3 647833
650 $a Small business $x Marketing. $3 588315
655 $a Electronic books. $2 lcsh $3 542853
700 $a Vipperman, Carol. $3 842621
710 $a NetLibrary, Inc. $3 542851
856 4 0 $3 Bibliographic record display $u http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=130647 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF