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Yankee don't go home! = Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Yankee don't go home!/ Julio Moreno.
Reminder of title:	Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 /
Author:	Moreno, Julio,
Published:	Chapel Hill :University of North Carolina Press, : c2003.,
Description:	xi, 321 p. :ill. ;25 cm.
Series:	Luther Hartwell Hodges series on business, society, and the state
[NT 15003449]:	Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.
Subject:	Advertising - History - 20th century. - Mexico -
Subject:	Mexico - Foreign relations - United States. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=114692An electronic book accessible through the World Wide Web; click for information
ISBN:	0807862088 (electronic bk.)

Yankee don't go home! = Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 /
Moreno, Julio,1970-

Yankee don't go home!Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 /[electronic resource] :Julio Moreno. - Chapel Hill :University of North Carolina Press,c2003. - xi, 321 p. :ill. ;25 cm. - Luther Hartwell Hodges series on business, society, and the state.

Includes bibliographical references (p. [283]-307) and index.

Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Available via World Wide Web.

ISBN: 0807862088 (electronic bk.)Subjects--Corporate Names:

827384
J. Walter Thompson Company.
Subjects--Topical Terms:

827386
Advertising
--History--Mexico--20th century.Subjects--Geographical Terms:

827390
Mexico
--Foreign relations--United States.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD3616.M42 / M67 2003eb

Dewey Class. No.: 337.72073/09/041

Yankee don't go home! = Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 /
LDR:01852cmm a2200289 a 45 001 733659
003 OCoLC
005 20080319
006 m d
007 cr cnu---unuuu
008 250519s2003 ncua sb s001 0 eng d
020 $a 0807862088 (electronic bk.)
035 $a ocm56356669
035 $a 733659
040 $a N $c N $d OCLCQ
043 $a n-mx--- $a n-us---
049 $a AMFA
050 1 4 $a HD3616.M42 $b M67 2003eb
082 0 4 $a 337.72073/09/041 $2 22
100 $a Moreno, Julio, $d 1970- $3 827383
245 1 0 $a Yankee don't go home! $h [electronic resource] : $b Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / $c Julio Moreno.
260 $a Chapel Hill : $c c2003. $b University of North Carolina Press,
300 $a xi, 321 p. : $b ill. ; $c 25 cm.
440 0 $a Luther Hartwell Hodges series on business, society, and the state
504 $a Includes bibliographical references (p. [283]-307) and index.
505 0 $a Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2004. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
610 $a J. Walter Thompson Company. $3 827384
610 $a Sears, Roebuck and Company. $3 827385
650 $a Advertising $z Mexico $x History $y 20th century. $3 827386
650 $a Capitalism $z Mexico $x History $y 20th century. $3 827387
650 $a Consumption (Economics) $z Mexico $x History $y 20th century. $3 827388
650 $a Industrial policy $z Mexico $x History $y 20th century. $3 827389
650 $a Nationalism $z Mexico $x History $y 20th century. $3 791854
651 $a Mexico $x Foreign relations $z United States. $3 827390
651 $a Mexico $x Politics and government $y 1910-1946. $3 803980
651 $a Mexico $x Politics and government $y 1946-1970. $3 791860
651 $a United States $x Foreign relations $z Mexico. $3 827391
655 $a Electronic books. $2 lcsh $3 542853
710 $a NetLibrary, Inc. $3 542851
856 4 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=114692 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF