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Better living : = advertising, media...

Bird, William L.

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Better living : = advertising, media, and the new vocabulary of business leadership, 1935-1955 /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Better living :/ William L. Bird, Jr.
Reminder of title:	advertising, media, and the new vocabulary of business leadership, 1935-1955 /
Author:	Bird, William L.
Published:	Evanston, Ill. :Northwestern University Press, : c1999.,
Description:	x, 288 p. :ill. ;26 cm.
Series:	Media topographies
Subject:	Advertising - History. - United States -
ISBN:	0810115859 :

Better living : = advertising, media, and the new vocabulary of business leadership, 1935-1955 /
Bird, William L.

Better living :advertising, media, and the new vocabulary of business leadership, 1935-1955 /William L. Bird, Jr. - Evanston, Ill. :Northwestern University Press,c1999. - x, 288 p. :ill. ;26 cm. - Media topographies.

Filmography: p. 267-274.

ISBN: 0810115859 :US30.00

LCCN: 98045398Subjects--Topical Terms:

667501
Advertising
--History.--United States

LC Class. No.: HF5813.U6 / B53 1999

Dewey Class. No.: 659.1/0973

Better living : = advertising, media, and the new vocabulary of business leadership, 1935-1955 /
LDR:00720cam a2200217 a 45 001 693936
005 20041130
008 041130s1999 ilua biq 00110 eng
010 $a 98045398
020 $a 0810115859 : $c US30.00
020 $a 0810115867 (pbk.)
035 $a hsw93000098
040 $a DLC $c DLC $d DLC
043 $a n-us---
050 0 0 $a HF5813.U6 $b B53 1999
082 0 0 $a 659.1/0973 $2 21
100 $a Bird, William L. $3 743762
245 1 0 $a Better living : $b advertising, media, and the new vocabulary of business leadership, 1935-1955 / $c William L. Bird, Jr.
260 $a Evanston, Ill. : $c c1999. $b Northwestern University Press,
300 $a x, 288 p. : $b ill. ; $c 26 cm.
440 0 $a Media topographies
504 $a Filmography: p. 267-274.
504 $a Includes bibliographical references (p. 245-266) and index.
650 $a Advertising $z United States $x History. $3 667501
650 $a Corporate culture $z United States $x History. $3 694739
650 $a Public relations $z United States $x History. $3 743763