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Evaluating marketing strengths and w...

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American Marketing Association.

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Evaluating marketing strengths and weaknesses /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Evaluating marketing strengths and weaknesses // David Parmerlee.
Author:	Parmerlee, David.
Published:	Lincolnwood, Ill., USA :NTC Business Books, : c1993.,
Description:	xiii, 238 p. :ill. ;28 cm.
Notes:	"American Marketing Association"--Cover.
Series:	American Marketing Association marketing toolbox
Subject:	Marketing - Management -
ISBN:	0844235784 (pbk.) :

Evaluating marketing strengths and weaknesses /
Parmerlee, David.

Evaluating marketing strengths and weaknesses /David Parmerlee. - Lincolnwood, Ill., USA :NTC Business Books,c1993. - xiii, 238 p. :ill. ;28 cm. - American Marketing Association marketing toolbox.

"American Marketing Association"--Cover.

ISBN: 0844235784 (pbk.) :US24.95

LCCN: 92014241Subjects--Topical Terms:

657238
Marketing
--Management

LC Class. No.: HF5415.13 / .P3246 1993

Dewey Class. No.: 658.8/00285

Evaluating marketing strengths and weaknesses /
LDR:00627nam a2200193 a 45 001 647089
003 DLC
005 19930317133035.4
008 920407s1993 ilua 000 0 eng
010 $a 92014241
020 $a 0844235784 (pbk.) : $c US24.95
035 $a dt 00006086
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .P3246 1993
082 0 0 $a 658.8/00285 $2 20
100 $a Parmerlee, David. $3 657109
245 1 0 $a Evaluating marketing strengths and weaknesses / $c David Parmerlee.
260 $a Lincolnwood, Ill., USA : $c c1993. $b NTC Business Books,
300 $a xiii, 238 p. : $b ill. ; $c 28 cm.
440 0 $a American Marketing Association marketing toolbox
500 $a "American Marketing Association"--Cover.
650 $a Marketing $x Management $x Data processing. $3 657238
710 $a American Marketing Association. $3 645915

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W0016633

罕用書庫221室(美崙校區,調書請點預約)(RU_221)

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HF5415.13 P254 1993

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