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The Routledge handbook of critical p...
~
L'Etang, Jacquie.
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The Routledge handbook of critical public relations /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
The Routledge handbook of critical public relations // edited by Jacquie L'Etang, David McKie, Nancy Snow, and Jordi Xifra.
other author:
L'Etang, Jacquie.
Published:
Abingdon, Oxon :Routledge, : 2017,c2016.,
Description:
xxiii, 422 p. :ill. ;26 cm.
Notes:
"First issued in paperback 2017" --Title page verso.
Subject:
Public relations - Handbooks, manuals, etc. -
ISBN:
9781138212077
The Routledge handbook of critical public relations /
The Routledge handbook of critical public relations /
edited by Jacquie L'Etang, David McKie, Nancy Snow, and Jordi Xifra. - First pbk. ed. - Abingdon, Oxon :Routledge,2017,c2016. - xxiii, 422 p. :ill. ;26 cm. - Routledge companions in business, management and accounting. - Routledge companions in business, management and accounting..
"First issued in paperback 2017" --Title page verso.
Includes bibliographical references and index.
Origins and overviews --
"Timely, authoritative and provocative, this major volume meets the emerging need for an introduction to critical public relations, to look at the diverse perspectives in the field, and to construct a tentative mapping of possible ways forward. While critical theory has a long and fluctuating history, critical public relations is muchmore recent. This book takes stock of how, and where, critical public relations has emerged via three main foci:theoretical traditions; critique and action; along with methodological and future implications. As mainstream public relations has become established and critical public relations is reaching a critical mass in the discipline, this book captures both the coherence and the plural nature of this fast-growing area. Compiled by a high-profile and widely respected team of academics and bringing together the key scholars in the field, this comprehensive international collection offers a major contribution to forming and directing how critical theory increasingly informs public relations and communication. It is an essential reference for educators teaching advanced undergraduate and post-graduate courses, scholarsand students around the world in the field of public relations and critical theory. Also of interest to scholars in advertising, communication, consumer studies, cultural studies, marketing, media studies, and sociology"--
ISBN: 9781138212077GBP44.00
LCCN: 2015003902 Subjects--Topical Terms:
664728
Public relations
--Handbooks, manuals, etc.
LC Class. No.: HM1221 / .R68 2017
Dewey Class. No.: 659.2
The Routledge handbook of critical public relations /
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"Timely, authoritative and provocative, this major volume meets the emerging need for an introduction to critical public relations, to look at the diverse perspectives in the field, and to construct a tentative mapping of possible ways forward. While critical theory has a long and fluctuating history, critical public relations is muchmore recent. This book takes stock of how, and where, critical public relations has emerged via three main foci:theoretical traditions; critique and action; along with methodological and future implications. As mainstream public relations has become established and critical public relations is reaching a critical mass in the discipline, this book seeks to capture both the coherence and the plural nature of this fast-growing area. Compiled by a high-profile and widely respected team of academics and bringing together the key scholars in the field, this comprehensive international collection will be a major contribution to forming and directing how critical theory increasingly informs public relations and communication. It is an essential reference for educators teaching advanced undergraduate and post-graduate courses, scholarsand students around the world in the field of public relations and critical theory. Also of interest to scholars in advertising, communication, consumer studies, cultural studies, marketing, media studies, and sociology."--
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based on 0 review(s)
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壽豐校區(SF Campus)
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last issue:
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六樓西文書區HC-Z(6F Western Language Books)
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六樓西文書區HC-Z(6F Western Language Books)
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HM1221 R68 2017
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