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Marketing management in Asia

Paliwoda, Stanley J.

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Marketing management in Asia

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing management in Asia/ edited by Stan Paliwoda, Tim Andrews, and Junsong Chen.
other author:	Paliwoda, Stanley J.
Published:	New York :Routledge, : 2013.,
Description:	viii, 189 p. :ill.
[NT 15003449]:	1. China : distribution in China / Jintao Wu and Junsong Chen -- 2. China : consumer behaviour in China / Guoqing Guo -- 3. China : celebrity endorsement within the Chinese beauty industry : views from Beijing's female consumers / Mark Mcpherson and Xiang Li -- 4. China and the milk powder contamination scandal / Paul Custance and Jiang Dongni -- 5. India : culture and consumer behaviour influences on sales promotion practices in India / Madhumita Banerjee, Paurav Shukla and Phani Tej Adidam -- 6. Japan : marketing management issues in Japan / Stephanie Slater -- 7. Taiwan : consumers' reactions to Tesco's market entry in Taiwan : a comparison with the UK experience / Ching-wei Ho and John Temperley -- 8. Thailand : relationship marketing in Thailand : a case of the real estate industry / Ruth Banomyong and Nucharee Supatn -- 9. Thailand : marketing for life in the economic recession time : the case of Thailand / Orose Leelakulthanit -- 10. Turkey, the EU and the third wave of MNCs / Nukhet Vardar -- 11. Vietnam : marketing in Vietnam : culture and quality considerations / Kieran Tierney.
Subject:	Marketing - Management. -
Online resource:	http://www.tandfebooks.com/isbn/9780203117484
ISBN:	9780203117484 (e-book : PDF)

Marketing management in Asia
Marketing management in Asia[electronic resource] /edited by Stan Paliwoda, Tim Andrews, and Junsong Chen. - 1st ed. - New York :Routledge,2013. - viii, 189 p. :ill. - Routledge studies in international business and the world economy ;55. - Routledge studies in international business and the world economy ;44..

Includes bibliographical references and index.

1. China : distribution in China / Jintao Wu and Junsong Chen -- 2. China : consumer behaviour in China / Guoqing Guo -- 3. China : celebrity endorsement within the Chinese beauty industry : views from Beijing's female consumers / Mark Mcpherson and Xiang Li -- 4. China and the milk powder contamination scandal / Paul Custance and Jiang Dongni -- 5. India : culture and consumer behaviour influences on sales promotion practices in India / Madhumita Banerjee, Paurav Shukla and Phani Tej Adidam -- 6. Japan : marketing management issues in Japan / Stephanie Slater -- 7. Taiwan : consumers' reactions to Tesco's market entry in Taiwan : a comparison with the UK experience / Ching-wei Ho and John Temperley -- 8. Thailand : relationship marketing in Thailand : a case of the real estate industry / Ruth Banomyong and Nucharee Supatn -- 9. Thailand : marketing for life in the economic recession time : the case of Thailand / Orose Leelakulthanit -- 10. Turkey, the EU and the third wave of MNCs / Nukhet Vardar -- 11. Vietnam : marketing in Vietnam : culture and quality considerations / Kieran Tierney.

Mode of access: World Wide Web.

ISBN: 9780203117484 (e-book : PDF)Subjects--Topical Terms:

559161
Marketing
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.13 / .M3527 2013

Dewey Class. No.: 658.80095 / M345

Marketing management in Asia
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082 $a 658.80095 $b M345
245 0 0 $a Marketing management in Asia $h [electronic resource] / $c edited by Stan Paliwoda, Tim Andrews, and Junsong Chen.
250 $a 1st ed.
260 $a New York : $b Routledge, $c 2013.
300 $a viii, 189 p. : $b ill.
490 1 $a Routledge studies in international business and the world economy ; $v 55
504 $a Includes bibliographical references and index.
505 0 $a 1. China : distribution in China / Jintao Wu and Junsong Chen -- 2. China : consumer behaviour in China / Guoqing Guo -- 3. China : celebrity endorsement within the Chinese beauty industry : views from Beijing's female consumers / Mark Mcpherson and Xiang Li -- 4. China and the milk powder contamination scandal / Paul Custance and Jiang Dongni -- 5. India : culture and consumer behaviour influences on sales promotion practices in India / Madhumita Banerjee, Paurav Shukla and Phani Tej Adidam -- 6. Japan : marketing management issues in Japan / Stephanie Slater -- 7. Taiwan : consumers' reactions to Tesco's market entry in Taiwan : a comparison with the UK experience / Ching-wei Ho and John Temperley -- 8. Thailand : relationship marketing in Thailand : a case of the real estate industry / Ruth Banomyong and Nucharee Supatn -- 9. Thailand : marketing for life in the economic recession time : the case of Thailand / Orose Leelakulthanit -- 10. Turkey, the EU and the third wave of MNCs / Nukhet Vardar -- 11. Vietnam : marketing in Vietnam : culture and quality considerations / Kieran Tierney.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Marketing $x Management. $3 559161
650 0 $a Marketing $z Asia $v Case studies. $3 2143514
655 7 $a Electronic books. $2 lcsh $3 542853
700 1 $a Paliwoda, Stanley J. $3 668374
700 1 $a Andrews, Tim G., $d 1968- $3 861558
700 1 $a Chen, Junsong, $d 1975- $3 2143513
776 1 $z 9780415523172 (hardback : alk. paper)
830 0 $a Routledge studies in international business and the world economy ; $v 44. $3 1601890
856 4 0 $u http://www.tandfebooks.com/isbn/9780203117484