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Advertising

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MacRury, Iain.{me_controlnum}

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Advertising

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advertising/ Iain MacRury.
Author:	MacRury, Iain.{me_controlnum}
Published:	London ;Routledge, : 2009.,
Description:	xvii, 318 p. :ill. ;25 cm.
[NT 15003449]:	Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.
Subject:	Advertising. -
Online resource:	http://www.tandfebooks.com/isbn/9780203493199
ISBN:	9780203493199 (e-book : PDF)

Advertising
MacRury, Iain.{me_controlnum}

Advertising[electronic resource] /Iain MacRury. - London ;Routledge,2009. - xvii, 318 p. :ill. ;25 cm. - Routledge introductions to media and communications. - Routledge introductions to media and communications..

Includes bibliographical references (p. [289]-314) and index.

Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.

ISBN: 9780203493199 (e-book : PDF)Subjects--Topical Terms:

570176
Advertising.

LC Class. No.: HF5823 / .M132 2009

Dewey Class. No.: 659.1

Advertising
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082 0 4 $a 659.1 $2 22
100 1 $a MacRury, Iain.{me_controlnum} $3 1621450
245 1 0 $a Advertising $h [electronic resource] / $c Iain MacRury.
260 $a London ; $a New York : $b Routledge, $c 2009.
300 $a xvii, 318 p. : $b ill. ; $c 25 cm.
490 1 $a Routledge introductions to media and communications
504 $a Includes bibliographical references (p. [289]-314) and index.
505 0 $a Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.
650 0 $a Advertising. $3 570176
830 0 $a Routledge introductions to media and communications. $3 1065585
856 4 0 $u http://www.tandfebooks.com/isbn/9780203493199

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W9152136

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EB HF5823 .M132 2009

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