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Visual Cues and the Bandwagon Effect: Do Images and Review Votes Make Online Reviews More Credible?

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Visual Cues and the Bandwagon Effect: Do Images and Review Votes Make Online Reviews More Credible?/
作者:	Zhu, Lina.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	89 p.
附註:	Source: Masters Abstracts International, Volume: 83-04.
Contained By:	Masters Abstracts International83-04.
標題:	Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28645335
ISBN:	9798544290872

Visual Cues and the Bandwagon Effect: Do Images and Review Votes Make Online Reviews More Credible?
Zhu, Lina.

Visual Cues and the Bandwagon Effect: Do Images and Review Votes Make Online Reviews More Credible? - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 89 p.

Source: Masters Abstracts International, Volume: 83-04.

Thesis (M.Sc.)--Colorado State University, 2021.

This item must not be sold to any third party vendors.

Using the dual-process theory, this study aims at examining the impact of customers- uploaded images and the number of review votes on consumers' perceived credibility of the review, attitudes, and purchase intention towards the reviewed product. In the experiments, 256 participants participated in a 2 (image: images vs. no images) x 2 (review vote: a large review vote vs. a small review vote) between-subjects factorial design. The results show that review votes have significant positive impact on participants' perceived credibility, attitude, and purchase intention. The study also found significant impact between the relationships among perceived credibility, attitude, and purchase intention, as well as the mediated effect of attitude on the relationship between perceived credibility and purchase intention. However, in case of the customers-uploaded images, there is no significant impact of images on perceived credibility, attitude, and purchase intention found in this study. The study discusses its theoretical and empirical implications and limitations.

ISBN: 9798544290872Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Attitude

Visual Cues and the Bandwagon Effect: Do Images and Review Votes Make Online Reviews More Credible?
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