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Marketing and smart technologies = p...

International Conference on Marketing and Technologies ((2023 :)

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Marketing and smart technologies = proceedings of ICMarkTech 2023.. Volume 2 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing and smart technologies/ edited by José Luís Reis ... [et al.].
其他題名:	proceedings of ICMarkTech 2023.
其他題名:	ICMarkTech 2023
其他作者:	Reis, José Luís.
團體作者:	International Conference on Marketing and Technologies
出版者:	Singapore :Springer Nature Singapore : : 2025.,
面頁冊數:	xiv, 861 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Marketing - Congresses. - Technological innovations -
電子資源:	https://doi.org/10.1007/978-981-97-3698-0
ISBN:	9789819736980

Marketing and smart technologies = proceedings of ICMarkTech 2023.. Volume 2 /
Marketing and smart technologiesproceedings of ICMarkTech 2023.Volume 2 /[electronic resource] :ICMarkTech 2023edited by José Luís Reis ... [et al.]. - Singapore :Springer Nature Singapore :2025. - xiv, 861 p. :ill., digital ;24 cm. - Smart innovation, systems and technologies,v. 3932190-3026 ;. - Smart innovation, systems and technologies ;v. 393..

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

ISBN: 9789819736980

Standard No.: 10.1007/978-981-97-3698-0doiSubjects--Topical Terms:

3492949
Marketing
--Technological innovations--Congresses.

LC Class. No.: TK5105.8857

Dewey Class. No.: 658.80028563

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