Communication design and branding = ...
Martins, Nuno.

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  • Communication design and branding = a multidisciplinary approach /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Communication design and branding/ edited by Nuno Martins, Daniel Raposo.
    其他題名: a multidisciplinary approach /
    其他作者: Martins, Nuno.
    出版者: Cham :Springer Nature Switzerland : : 2023.,
    面頁冊數: xii, 362 p. :ill. (some col.), digital ;24 cm.
    內容註: Visual Identity Design and Communication Design -- Mapping out the narrative dimensions of visual identities: a typological classification -- Principles for the Design of Brand Marks -- Dynamic Visual Identities: fundamental principles for their construction -- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina -- Certification of vegan and vegetarian products: V-label's redesign -- A Product and Mobile Application based Residential Cooling System with Zero Emission -- Communication Design and Brand Advertising -- "So that Kyoto will always remain Kyoto": Reflections on the Impact of Outdoor Advertising Policies in Kyoto city -- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science -- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster -- Section 3 - Brand Image and user experience -- Between the Image and the Experience of the City: "Learning from Las Vegas" and "New Babylon" as Paradigmatic Cases -- Destination image through TripAdvisor's reviews analysis.
    Contained By: Springer Nature eBook
    標題: Branding (Marketing) -
    電子資源: https://doi.org/10.1007/978-3-031-35385-7
    ISBN: 9783031353857
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W9460130 電子資源 11.線上閱覽_V 電子書 EB HF5415.1255 .C65 2023 一般使用(Normal) 在架 0
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