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The economy of brands

Lindemann, Jan.

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The economy of brands

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The economy of brands/ Jan Lindemann.
作者:	Lindemann, Jan.
出版者:	Basingstoke :Palgrave Macmillan, : c2010.,
面頁冊數:	ix, 184 p. :ill.
內容註:	Introduction -- What Is A Brand? -- The Value Of Brands -- Assessingthe Value Of Brands -- Brands On The Balance Sheet -- Brand Securitisation -- Brand Value In Mergers& Acquisitions -- Brand Licensing -- The Brand Value Chain -- Return On Brand Investment (ROBI) -- Brands and The Stock Market -- Managing Brand Value.
標題:	Brand name products. -
電子資源:	http://link.springer.com/10.1057/9780230275010access to fulltext (Palgrave)
ISBN:	023027501X

The economy of brands
Lindemann, Jan.

The economy of brands[electronic resource] /Jan Lindemann. - Basingstoke :Palgrave Macmillan,c2010. - ix, 184 p. :ill.

Includes bibliographical references and index.

Introduction -- What Is A Brand? -- The Value Of Brands -- Assessingthe Value Of Brands -- Brands On The Balance Sheet -- Brand Securitisation -- Brand Value In Mergers& Acquisitions -- Brand Licensing -- The Brand Value Chain -- Return On Brand Investment (ROBI) -- Brands and The Stock Market -- Managing Brand Value.

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book isto develop and enhance the understanding of the brand as an economic asset, to makebetter business and investment decisions.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 023027501XSubjects--Topical Terms:

581855
Brand name products.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD69.B7 / .L56 2010

Dewey Class. No.: 658.5038

The economy of brands
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020 $a 023027501X
020 $a 9780230275010
035 $a
035 $a 924148
040 $a UKPGM $b eng $c UKPGM
041 0 $a eng
049 $a APTA
050 1 4 $a HD69.B7 $b .L56 2010
082 0 4 $a 658.5038 $2 22
100 1 $a Lindemann, Jan. $3 1246761
245 1 4 $a The economy of brands $h [electronic resource] / $c Jan Lindemann.
260 $a Basingstoke : $b Palgrave Macmillan, $c c2010.
300 $a ix, 184 p. : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Introduction -- What Is A Brand? -- The Value Of Brands -- Assessingthe Value Of Brands -- Brands On The Balance Sheet -- Brand Securitisation -- Brand Value In Mergers& Acquisitions -- Brand Licensing -- The Brand Value Chain -- Return On Brand Investment (ROBI) -- Brands and The Stock Market -- Managing Brand Value.
520 $a In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book isto develop and enhance the understanding of the brand as an economic asset, to makebetter business and investment decisions.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2010. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Oct. 6, 2010). $n Access may berestricted to users at subscribing institutions.
650 0 $a Brand name products. $3 581855
650 0 $a Branding (Marketing) $3 625366
650 0 $a Product management. $3 576148
655 7 $a Electronic books. $2 lcsh $3 542853
710 2 $a Palgrave Connect (Online service) $3 1081578
776 0 8 $i Print version: $a Lindemann, Jan. $t Economy of brands. $d Basingstoke : Palgrave Macmillan, c2010 $z 9780230232501 $w (OCoLC)464586168
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9780230275010 $z access to fulltext (Palgrave)