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The Impact of the Global Financial C...

Akers, Connor.

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The Impact of the Global Financial Crisis on Visitation to the Monongahela National Forest: An Activity-Based Segmentation Approach.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Impact of the Global Financial Crisis on Visitation to the Monongahela National Forest: An Activity-Based Segmentation Approach./
作者:	Akers, Connor.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
面頁冊數:	80 p.
附註:	Source: Masters Abstracts International, Volume: 82-10.
Contained By:	Masters Abstracts International82-10.
標題:	Demographics. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28353012
ISBN:	9798597043920

The Impact of the Global Financial Crisis on Visitation to the Monongahela National Forest: An Activity-Based Segmentation Approach.
Akers, Connor.

The Impact of the Global Financial Crisis on Visitation to the Monongahela National Forest: An Activity-Based Segmentation Approach. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 80 p.

Source: Masters Abstracts International, Volume: 82-10.

Thesis (M.Sc.)--West Virginia University, 2020.

This item must not be sold to any third party vendors.

Research on recreational use market segments and trends are essential for determining how tourism businesses can better meet the needs of their customers and find new target markets especially during challenging times. The purpose of this study is to determine how recreation participation has changed over five years on the Monongahela National Forest following the world financial crisis in 2008. Data used for this research were collected with the National Visitor Use Monitoring (NVUM) surveys in fiscal years 2009 and 2014. NVUM surveys are onsite interviews conducted at the end of a visit. The surveys produce descriptive information about visitors. NVUM uses a stratified random sampling methodology to collect data for each use level (e.g., low, medium, high, or very high) and site type (e.g., Day Use Developed Sites, Overnight Use Developed Sites, General Forest Areas, and Wilderness Sites). Data were collected during a 12-month period and a total of 1,851 interviews were completed. Two step cluster analysis of 18 activity participation variables (binary data) was conducted with 5 clusters specified. The clusters include Relaxing in Nature Package, Backpacking and Hiking Package, Viewing Nature Package, Picnicking Package, and Purely Fishing. Changes in demographics, overall satisfaction, and trip spending were examined for each market segment. Market winners and losers were identified helping tourism providers develop more efficient strategies both locally and regionally.

ISBN: 9798597043920Subjects--Topical Terms:

3540640
Demographics.
Subjects--Index Terms:

Financial crisis

The Impact of the Global Financial Crisis on Visitation to the Monongahela National Forest: An Activity-Based Segmentation Approach.
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