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I, exist. Exhibition Identity and Br...

Jiang, Xuan.

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I, exist. Exhibition Identity and Branding: Conveying the Doctrine of Existentialism.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	I, exist. Exhibition Identity and Branding: Conveying the Doctrine of Existentialism./
作者:	Jiang, Xuan.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
面頁冊數:	86 p.
附註:	Source: Masters Abstracts International, Volume: 56-03.
Contained By:	Masters Abstracts International56-03(E).
標題:	Design. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10251548
ISBN:	9781369444070

I, exist. Exhibition Identity and Branding: Conveying the Doctrine of Existentialism.
Jiang, Xuan.

I, exist. Exhibition Identity and Branding: Conveying the Doctrine of Existentialism. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 86 p.

Source: Masters Abstracts International, Volume: 56-03.

Thesis (M.F.A.)--Rochester Institute of Technology, 2016.

Literature and philosophy are the concise expressions of human inner-self. The main idea which all of Existentialists have in common is the fundamental doctrine that existence precedes essence. This idea has its own historical significance for explaining the fact of thinking and action. Why do we exist? The question of existence is disturbing and unsettling. It seems inevitable for human beings to face this question. We cannot help but feel anguished because we are conscious beings.

ISBN: 9781369444070Subjects--Topical Terms:

518875
Design.

I, exist. Exhibition Identity and Branding: Conveying the Doctrine of Existentialism.
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520 $a I exist is a project that aims to develop a brand identity for a exhibition about Existentialism, or more precisely, a project that conveys the pivotal theme of Existentialism through visual representation. The objective of the project is to help people gain more knowledge of this philosophy and understand it in a more intuitive way through visual design.
520 $a The project has two main sections: the brand Identity for the exhibition and a motion graphics piece. The basic concepts involved in this project are individual existence, relationship, self-awareness, inner-self, thinking, questioning and responsibility. In this thesis project, my intention is to explore a effective approach to the representation of the image by applying simple visual elements to complex concepts.
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