Marketing - Management
Overview
Works: | 22 works in 16 publications in 16 languages |
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Titles
Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014 = Twenty Years of Mass Customization - Towards New Frontiers /
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(Electronic resources)
Marketing, technology and customer commitment in the new economy = proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /
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(Electronic resources)
Creating and delivering value in marketing = proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference /
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(Electronic resources)
Proceedings of the 2002 Academy of Marketing Science (AMS) annual conference
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(Electronic resources)
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
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(Electronic resources)
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