Bank marketing.
Overview
| Works: | 15 works in 12 publications in 12 languages | |
|---|---|---|
Titles
Advertising financial products and services : = proven techniques and principles for banks, investment firms, insurance companies, and their agencies /
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(Language materials, printed)
Le marketing bancaire face aux nouvelles technologies.. Tome 2,. [Vers de nouveaux m歋tiers bancaires]
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(Language materials, printed)
Le marketing bancaire face aux nouvelles technologies.. Tome 1,. [Le contexte]
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(Language materials, printed)
Emotional banking = fixing culture, leveraging FinTech, and transforming retail banks into brands /
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(Electronic resources)
Countering cyber threats to financial institutions = a private and public partnership approach to critical lnfrastructure protection /
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(Electronic resources)
Intangibles in the world of transfer pricing = identifying - valuing - implementing /
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(Electronic resources)
Equity crowdfunding = essays about the scientific development and the investor perspective /
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(Electronic resources)
Business performance and financial institutions in Europe = business models and value creation across European industries /
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(Electronic resources)
Reading between the lines of corporate financial reports = in search of financial misstatements /
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(Electronic resources)
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