Marketing research - Methodology.
Overview
Works: | 11 works in 3 publications in 3 languages |
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Titles
Qualitative research methods in public relations and marketing communications /
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(Language materials, printed)
Qualitative research methods in public relations and marketing communications
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(Language materials, printed)
Research methodology in marketing = theory development, empirical approaches and philosophy of science considerations /
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(Electronic resources)
Market research methodologies = multi-method and qualitative approaches /
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(Electronic resources)
Quantitative marketing and marketing management = marketing models and methods in theory and practice /
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(Electronic resources)
Subjects