刺激-有機體-反應模型

探討C2C行動購物中認知不確定性對信任與猶豫購買之影響 : = 以社會臨場感為調節變數 =: The study of the influence of perceived uncertainty on trust and online shopping hesitation in C2C mobile shopping context : social presence as the moderator / by: (Language materials, printed)

刺激-有機體-反應模型

信任

trust

online shopping hesitation

stimulus-organism-response(S-O-R)Model

social presence

perceived uncertainty

認知不確定性

猶豫購買

社會臨場感