刺激-有機體-反應理論

消費者選擇搭乘廉價航空動機之研究= The Study of the Motivations of Consumers’ Choices for Low-fare Carriers / by: (Language materials, printed)

美麗有價 : = 運用S-O-R理論探討網路社群共創品牌價值研究—以美妝網路社群為例 = Beauty pays: investigating antecedents of brand value co-creation in cosmetic virtual communities / by: (Language materials, printed)

自我決定理論

PAD三維情緒模組

信任感

共創品牌價值

Stimulus-Organism-Response Framework

PAD Theory

依附感

Brand Value Co-creation

個體影響

Stimulus-Organism-Response Theory

刺激-有機體-反應理論

Trust

Self-Determination Theory

Attachment