purchase intention
Overview
| Works: | 9 works in 7 publications in 7 languages | |
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Titles
探討持續使用Line貼圖的購買意願 : = 以社交需求為中介變數 = Effects of Continuous Use of LINE Stickers on Purchase Intention - with Social Needs as a Mediator /
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The behavioral implications of the representation of women in advertisements : = The moderating role of feminism /
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價格敏感度、知覺價值、品牌形象與品牌再購買意願之關係研究 : = 以家樂福品牌為例 = The relationships of price sensitivity, perceived value, brand image and purchasing intention– An examination of Carrefour brand /
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The impact of perceived contamination on purchase intention of second-hand Goods /
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隱性行銷揭露前後之購買意願變化 : = 以專櫃、開架式眼影產品之比較研究 = The change of purchase intention before and after covert marketing disclosure - a comparative study of high-end and self-selective eye shadow products /
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探討社群媒體上購買意願之影響因素 : = 以在台灣之臉書為例 = Exploring factors that influence purchase intention on social media: A case of Facebook in Taiwan /
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臉書廣告對越南Z世代消費者購買意願之影響 = = The effect of Facebook advertising on generation Z consumers' purchase intention in Vietnam /
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比較式廣告操弄意圖與購買意願之研究 = = A study on manipulative intent and purchase intention in comparative advertising /
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The relationships among consumer personality, brand personality and Brand loyalty in Thai cosmetic brands /
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Subjects